TRG Completes Acquisition of Greek Company DailyClicks
As the era of AI accelerates, the establishment of an API-based commerce media infrastructure is underway. The Real Group (hereinafter TRG), which builds a global commerce media infrastructure based on AI shopping agents and creator commerce such as Realry, Sneakers123, and StylMatch, has announced the completion of its acquisition of the Greece-based programmatic marketing company DailyClicks (DailyClicks.net).
This acquisition is part of TRG's strategy to build a global open internet commerce media infrastructure, aimed at enhancing operational, technological, and monetization capabilities within the commerce media market. DailyClicks possesses ad tech solutions that enable automated ad operations and has a structure that can connect with various advertising supply chains based on a network of over 500 global premium publishers.
With this acquisition, TRG plans to gradually integrate its existing assets, including the AI shopping engine Realry, creator commerce StylMatch, and sneaker commerce Sneakers123, with DailyClicks. Based on this, TRG intends to move beyond click-through rates (CTR) and impressions to establish a performance-based commerce media operating system focused on acquiring new customers, conversion rates (CVR), and revenue.
TRG is also working to integrate first-party shopping data accumulated in North America and the UK to build an API-based shopping infrastructure optimized for the AI era, aiming to create a more independent and scalable commerce media infrastructure in the open internet environment.
TRG has surpassed a cumulative transaction volume of 100 billion KRW from 2024 to 2025 in the US and UK markets, where over 80% of its total transaction volume occurs, and the German market recorded an annual transaction volume of over 7 billion KRW since its new launch in 2025. A TRG representative stated, "The acquisition of DailyClicks is a strategic decision to secure technology, networks, and advertising supply capabilities in the European market," adding, "We plan to integrate solutions in a way that can contribute to customer acquisition and revenue growth for brands and retailers in the future."
