The Real Group Secures 2 Billion Won Investment
The Real Group has secured an investment of 2 billion won from Horizon Investment and Strong Ventures. Horizon Investment is a VC established in 2022 that invests across a wide spectrum from early-stage companies to publicly listed firms, with major portfolio companies including Megazone Cloud and Magtron.
The Real Group started with the global luxury and premium fashion meta search engine 'Realry' and expanded its category into the sneaker market by acquiring the Austrian sneaker search engine Sneaker123 in November 2023. The company also operates its services primarily in the United States, Canada, Japan, Australia, and the United Kingdom.
The co-founders of The Real Group, CEO Ahn Seong-jun and CTO Lee Soo-chan, have experience in selling the foreign recruitment and internship platform Super Rookie to Drama & Company (Remember) and merging with Singapore's largest beauty service Vanity Trove (Vanity).
A representative from The Real Group stated, “From the early stages of our business, we have applied the business models of global travel search engines Kayak.com and Skyscanner, and we aim to become the First-Destination service that users visit online before purchasing premium fashion and sneakers.”
Meanwhile, according to a Bain & Company (2023) report, the global luxury market is projected to reach approximately $577 billion to $621 billion by 2030. It is also expected that by 2030, Generation Z will account for 25-30% of luxury market purchases, while the Millennial generation will account for 50-55%.
