Ferragamo Breathes Modern Life into the Roaring Twenties for SS26
Maximilian Davis, at just 29, is redefining Ferragamo with his Spring/Summer 2026 collection, inspired by the boldness of the Jazz Age. Drawing from a 1925 photo of Lola Todd, he merges African and Caribbean textiles with contemporary elegance. Expect sleek suiting, vibrant animal prints, and a dazzling blend of vintage and modern styles.
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Maximilian Davis Reinterprets Jazz Age Freedom and BoldnessBritish designer Maximilian Davis is reinventing Italian luxury at Ferragamo, infusing the storied house with contemporary elegance and fresh...
British designer Maximilian Davis is reinventing Italian luxury at Ferragamo, infusing the storied house with contemporary elegance and fresh vision. Marking his third year as creative director at just 29, Davis transforms Ferragamo’s legacy into new directions with Spring/Summer 2026.
For SS26, Davis returns to the brand’s roots, drawing from the exuberance and daring of the Roaring Twenties. Inspired by a 1925 photograph of silent film icon Lola Todd, he sets out to explore the aesthetics of extravagance and excess.
“I was fascinated by how materials and textiles from Africa and the Caribbean were imported to Europe and America and became cultural markers of status,” Davis notes. This season, his vision recreates the Africana Jazz Age in precise tailoring and animated animal prints.
The show featured a procession of speakeasy-inspired suiting—sleek lapels and tonal scarves, while leopard and zebra prints adorned lightweight dresses and translucent tops. Flapper fringe shimmered beneath the lights, contrasted with Harlem Renaissance zoot suits and sharp leather ties, merging the golden age of dandyism with a distinctly modern twist.
Photo: Ferragamo
