Realry Launches Comparison Shopping Service (CSS) in 21 European Countries

Realry, which operates a global fashion and sneaker meta engine, began establishing its UK corporation in July and launched a user data-based Comparison Shopping Service (CSS) in September across 21 European countries.

Realry is a vertical consumer platform that does not handle products directly, partnering with over 120 global e-commerce companies including Essence, Farfetch, StockX, Mytheresa, and Amazon. The Real Group has expanded into the sneaker market by acquiring the Austrian sneaker search engine Sneaker123 in November 2023, starting with Realry.

The Realry CSS is designed to analyze and categorize shopping user data from global portal sites, including Google and Bing, to match and target users with high purchase intent, thus providing partners with opportunities to reduce existing advertising costs. Additionally, the Realry Comparison Shopping Service (CSS) offers consumers the chance to access partner products in a more economical and innovative way while searching on portal sites.

A Realry representative stated, “We are very pleased to launch the Realry Comparison Shopping Service (CSS) across Europe, which will help partners attract new users in a more efficient and effective manner. It will also assist in maximizing the reach to new customers while converting high-intent consumers at a lower cost.” They added, “We will continue to introduce various digital products and services for the growth of our partners.”

The Realry Comparison Shopping Service (CSS) is available in 21 European countries including the UK, France, Germany, Italy, Austria, Hungary, Ireland, Denmark, and Greece. Additionally, Realry is preparing to expand into the fintech sector beyond shopping by 2025.